Kamala Harris’ campaign has wasted no time capitalizing off of Taylor Swift’s recent endorsement of the vice president for the 2024 presidential election.
The Democratic National Committee released a billboard in New York City’s Time Square this week that features a photo of Harris, 59, over the phrase “We’re In Our Kamala Era,” according to People.
A second image again shows a close-up of the vice president and says underneath it, “A New Way Forward… Ready For It?,” referencing the Grammy winner’s hit 2017 song off her “Reputation” album.
Per the magazine, there are also two additional Swift-inspired billboards on the Las Vegas strip.
The global pop superstar — who had remained mum on the upcoming presidential election in recent months — finally broke her silence after the presidential debate Tuesday.
“I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” the “Fortnight” singer, 34, announced via Instagram at the time.
She added in part in the lengthy post, “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them.
“I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.”
Swift also praised Harris’ running mate, Tim Waltz, whom she said had been “standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”
The endorsement led to a huge spike in voter registrations, driving more than 400,000 people to sign up to vote in less than 24 hours, according to multiple outlets.
To celebrate, the Harris-Waltz campaign started selling friendship bracelets — a nod to an accessory commonly worn by Swift’s fans, best known as “Swifties.”
Donald Trump, for his part, tried to jump on the merch bandwagon himself despite being seemingly peeved that he is not getting the “Shake It Off” singer’s vote.
On Friday, the Republican candidate released a knock-off version of Swift’s Eras Tour T-shirts.
The original tee read, “Taylor Swift The Eras Tour,” but Trump’s campaign replaced it with, “Donald J. Trump. Make America Great Again.”
