Over the past few years, Netflix has been doing everything it can to get NFL games on its platform.
So far, everything they have gotten has worked out for them.
Netflix became a broadcast partner of the NFL last year, signing a three-year global rights deal to show at least one live game on Christmas Day.
The streaming giant paid $150 million to broadcast two NFL games on Christmas.
They had another chance to get more NFL action, but the contender decided to bow out.
Michael McCarthy of FrontOfficeSports.com reported that Netflix is refusing to bid on the right to televise the NFL draft.
Currently, the bidders are Fox, ESPN, and Google. The new draft TV deal becomes effective in 2026.
Netflix Reportedly Looking to Purchase Rights to Stream NFL Sunday Afternoon Games
Netflix wants more NFL action.
They created a major cultural moment for the streaming industry when their Christmas games drew millions of viewers.
The Ravens-Texans game drew an average of 24.3 million U.S. viewers, while the earlier Chiefs-Steelers matchup brought in 24.1 million. The doubleheader broke regular-season streaming records.
Now, they want more action.
The streamer’s chief content officer, Bela Bajaria, told Matt Belloni of Puck that the company is interested in bidding on the NFL’s Sunday afternoon games.
CBS and Fox currently own the Sunday afternoon games. The current broadcast deals run through 2033. However, the league has the right to terminate the deals four years early.
If the NFL thinks they can make a substantial amount of more money from Netflix, then they will most certainly opt out early and turn this into a bidding war.
