The NFL is making a significant switch in the fast-food game.
Jersey Mike’s is set to replace Subway as the league’s official sandwich sponsor, marking a fresh partnership in the “quick-serve restaurant” space. The move signals a growing effort by Jersey Mike’s to expand its national presence following its recent deal with the NHL.
The Sports Business Journal first reported the news, confirming that the beloved sub-chain will now enjoy exclusive promotional rights within the league. Jersey Mike’s maximizes its exposure with over 3,000 locations nationwide and strong roots in major NFL markets. The partnership could even extend to international games as the NFL continues its global push.
Fans Weigh In On The Fast-Food Switch
Fans were quick to react to the news, with many welcoming the change.
One fan commented, “Took long enough,”
While another added, “Subway is trash ever since they took away the brown mustard.”
Another fan simply celebrated the move, saying, “Finally some good food as an NFL sponsor.”
Jersey Mike’s joins Little Caesars and Applebee’s as official restaurant sponsors of the NFL, aligning itself with brands that have successfully leveraged their partnerships. Little Caesars has featured stars like Justin Jefferson, Amon-Ra St. Brown, and George Kittle in its commercials, while Applebee’s enlisted Lions head coach Dan Campbell for an ad last season.
Jersey Mike’s, known for its fresh ingredients and signature sub sandwiches, is expected to feature NFL players in upcoming advertisements. Actor Danny DeVito, who has previously endorsed the brand, may also remain an important figure in its marketing efforts.
This deal gives Jersey Mike’s a prime spot in the most-watched sports league in America. NFL games consistently dominate television ratings, making league sponsorships a valuable investment. Jersey Mike’s, the league’s new official sandwich, will appear in stadiums, commercials, and the hands of football fans nationwide.
