Patrick Mahomes, star quarterback for the Kansas City Chiefs, not only shines on the gridiron, but also off it. His presence in Super Bowl advertising has captured the attention of fans and brands alike, with creative and strategic campaigns that avoid NFL restrictions and maximize their impact on the audience.
For the most recent edition of the Super Bowl, Mahomes starred in a Doritos commercial in which, surprisingly, he did not charge any fees. His main goal was to encourage fans to enter the brand’s “Crash the Super Bowl” contest, where fans can create their own commercials and compete for a $1 million prize. Mahomes has expressed his admiration for the creativity of the participants, highlighting the importance of entertainment in advertising.
In the case of Coors Light, the quarterback faced a key hurdle: NFL rules prohibit active players from promoting alcoholic products. However, Mahomes and the brand found an innovative way to collaborate, promoting a flashlight called “Coors Light” instead of the beer, thus ensuring exposure without breaking league rules.
Although the exact figures of his earnings from these deals are not always made public, it is estimated that Mahomes generates around $25 million annually from endorsements alone, according to People. During the 2024 league year, Mahomes earned a total of $81 million, of which $56 million came from his NFL salary and $25 million from endorsement income. His endorsement portfolio includes well-known brands such as Adidas, State Farm, Subway and Prime.
