The announcement of Travis Kelce’s engagement with Taylor Swift has created a wave of excitement from which he and the league are currently benefiting.
It has had a measurable impact on sports merchandising, with fans rushing to buy the NFL star’s jerseys.
Per TMZ Sports, Fanatics said that sales of the Kansas City Chiefs star’s No. 87 jersey saw a 200 percent spike from Monday to Tuesday following the news of his engagement to Taylor Swift.
Fanatics would further note that it was the highest-single day sales for Kelce jerseys since the day of Super Bowl 59.
Kelce and Swift, who began dating in the summer of 2023 amid her showing up to a Chiefs-Bears game, announced their engagement on Tuesday with a series of pictures posted on Instagram.
His jersey sales should come as no surprise, as the tight end is one of the NFL’s biggest stars without his connection to Swift. However, Travis Kelce’s proposal is their biggest event since their initial pairing.
Everything Is Setup For Travis Kelce To Play His Final Year In The League

Travis Kelce just might not be in the league once the 2026 season begins.
The star Chiefs tight end, who had fans begging for him to be retired after the Super Bowl, has nothing else he needs to prove.
Amidst all of the excitement, Kelce is getting ready for his 13th season in the NFL.
The Chiefs are coming off an embarrassing Super Bowl 59 loss to the Philadelphia Eagles. The Chiefs lost the game by 18 points, and Kelce was mostly a non-factor.
Overall, 2024 was a down year for Kelce. He did have 97 catches during the season, but he only had 823 yards, his lowest total since his rookie year.
He now has his future wife in place to go along with his widely popular podcast with his brother.
Everything is set in place for him to walk off into the sunset.
