Tom Brady is acquiring another company, which he reportedly plans to name after himself.
Since retiring from football, the seven-time Super Bowl champion has become quite the businessman, having bought into the Las Vegas Raiders and taken on several other ventures.
According to sports card and memorabilia retailer CardVault, Brady is buying a 50 percent stake. The deal will see the company change its name to “CardVault by Tom Brady.”
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Card collecting is now a big deal again, having experienced a massive boost since the COVID-19 pandemic in 2020, with some record-breaking sales going down since then.
The Boston-based retailer was founded that year and has since opened up locations at TD Garden, Gillette Stadium in Foxborough, Massachusetts, and Foxwoods Resort Casino in Mashantucket, Connecticut.
They plan to open a new store at American Dream Mall next to MetLife Stadium in New Jersey this spring and are looking to pin down new locations in other sports venues.
“This isn’t just about buying and selling cards; it’s about curating history, building community, turning fans into collectors, and giving them access to own great moments in sports,” Brady said in a statement.
CardVault is also keen on expanding its digital content to reach a wider collector base and new investors.
Tom Brady Is An Avid Card Collector
Brady, who now works as a commentator for FOX Sports, called his first Super Bowl on Sunday, lending his analysis during the season-defining game between the Philadelphia Eagles and Kansas City Chiefs. But he’s found something to fall back on “if broadcasting doesn’t work out.”
The 47-year-old is a collector of cards and memorabilia himself and was seen buying cards at Fanatics Fest last August.
“Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be,” he added as part of his statement.
We can expect business to ramp up for the company now that the future Pro Football Hall of Famer is involved.
